Picking your niche, the narrower the better

When you say "I help businesses with AI," nobody knows what that means. When you say "I help dental practices automate their patient follow-up sequences," every dentist with that problem perks up.

Narrow niches are easier to sell, easier to deliver, and easier to grow through referrals. The fear of "missing out" on other markets is backwards. You are not excluding clients. You are making yourself the obvious choice for a specific set of them.

In the full lesson, we walk through the three-filter test for evaluating any niche, show you how to validate demand in under a week, and explain when (and how) to expand later.

This lesson gives you a concrete framework for picking a profitable niche: how to evaluate whether a market has enough pain, enough budget, and low enough AI adoption to be worth your time.

You will also learn a one-week validation process using LinkedIn, job boards, and competitor research that tells you whether to commit or move on. Most people skip this step and waste months in a niche that was never going to work.